Search engine optimization (SEO) is a building stone of marketing strategy. This is usually programmatic enhancements to the website that in turn makes the website appear on the top of search engines such as Google, Yahoo! and Bing. It is the practice of upsurging the quantity of traffic to the website by improving the ranking in the algorithmic search engine results. However, running SEO in an unprofessional way without consent of its technical checklist, the entire efforts made can be a complete waste. Therefore, it is quite important to understand the technical part of the SEO to expect the fruitful output.
Here is the listed technical SEO Checklist to get into the details of SEO process.
- Review your sitemap:
Sitemap plays a crucial role for letting the search engine spiders crawl all the stuff they need from the website. Therefore, it is quite important to build sitemap for your website if you don’t have already. For this you can simply create it in WebSite Auditor. After the sitemap creation, it is crucial to review the sitemap to ensure it is error-free, up-to date, registered with search console, short as required for effective crawls, redirects and URL’S blocked from indexing.
- Check indexing:
To check the site’s indexing by search engines, you need to go to the WebSite Auditor, Create a project and check the domain strength. Preferably, the number of the site pages created should be close to this number.
- Ensure all important resources are crawlable
To process a crawalibility check, you need to plug-in to SEO Crawler.
- Use WebSite Auditor using which you can easily fetch the details of all the resources and blocked pages hence you can find the pages and resources that are restricted from indexing.
- Also, must have a look on the orphan pages that appears on the site but internally they are not linked. If there is any of such existing, rebuilding them is necessary.
- Amplify the crawl budget
Crawl budget refers to the maximum amount of pages the search engine crawls on the website within the defined period of time. To check this, you can go to the Google Search Console and running the crawl stats under crawl option.
Knowing your crawl budget, you should further focus on the other parameter.
- Check the duplicity of the content. You can simply check this on the WebSite Auditor’s site audit dashboard. If you find duplicate content, rewrite it again.
- Also don’t miss to add URL parameters in the Google search console.
- Restrict the indexation of pages that possess no SEO value.
- Check out the broken links under links sections by clicking the broken links under WebMaster’s site Audit Dashboard.
- Analyze the internal links
A comprehensive internal linking structure provides a richer SEO profile and end-user experience for the website. Therefore, it is quite important to audit the internal links.
- Run WebSite Auditor and click on pages under site structure section and arrange the URLs from the largest to smallest by click depth clicking two times on the column header. It is important to note that the main pages of the site should be not more than three clicks away from the homepage.
- Broken links usually demolish the page’s link juice and makes the crawl budget worthless. To crosscheck the broken links if any, simply check the site’s resources in Website Auditor ‘s All Resources dashboard. Go to the internal resources and arrange the list by HTTP status code. At last, to know where the links to hide, click on any broken resources.
- Check if there is any orphan pages on the site. For this, you need to rebuild the WebSite Auditor project going to pages under Site Structure and click on the Rebuild Project button. Next, search for the orphan pages box and proceed with rebuild. After the rebuild, you can locate orphan page by orphan page tag easily.
- Check HTTPS Content
Checking the HTTPS issues is very crucial. To accomplish the same, you need to check for the following:
- Check the mixed content in Website Auditor and go to Site Audit. Now look for the HTTPS Pages with mixed content if any.
- Taking users through unnecessary redirects even if you have HTTP to HTTPS redirects implemented properly on the whole site , can lead to the slower site appearance than it is. Hence, such redirect may affect the crawl budget too every time search engine hit the redirects.
- Test and improve the page speed
Page speed should be good enough that it must load within two seconds or less. To check your page clears the Google Speed Test, fire up WebSite Auditor and switch to Content Analysis, click to add page and write the URL and specify the targeted keywords. Next, click on the Technical factors and scroll to the page speed section.
- Get mobile friendlier
A mobile-friendly website display website content on mobile devices and makes it far easier for mobile users to read the desired content and navigate the website they choose to visit. Here are few vital tips to follow while auditing the mobile site.
- Test the mobile-friendliness of your pages, go to Google’s Mobile-friendly test in the WebSite Auditor. Then, go to the Content Analysis module into your project and choose a page you like to test and enter the targeted keywords. After the completion of analysis, have a look at the Page usability section to know if there are any errors or warnings.
- To Know all the main pages and resources are accessible to Googlebot and free from errors, audit of full mobile site is necessary.
- Ask search engine to re-crawl your site
To ensure all the changes after fixing all the flaws has been implemented in a right manner, you need to ask the search engine to re-crawl the site again. Simply login to Google Search Console, go to Crawl section and click on the fetch as Google. For the page you want to be re-crawled you need to enter its URL and click the Fetch button.