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You visit landing pages all the time as you explore and navigate the internet.
The landing page can be the specified page that you navigate to when you click on the ad. It can also be the page that appears after clicking on a call-to-action button or the homepage of a website.
The purpose of a landing page is to encourage you to convert into a lead or customer, regardless of how you land on these landing pages. As a result, landing pages are one of the most powerful tools in a company’s digital marketing arsenal.
What is a landing page?
A landing page is a page on a website that serves specific goal-converting visitors into leads. While landing pages come in a variety-the goal is always the same: to generate more leads. Visitors fill out lead forms on landing pages in exchange for something of value, commonly referred to as an offer.
Consider how careful you are with your personal information. What would compel someone to give up contact information via the internet?
That’s where the best landing page practices come in. Almost anyone will submit their information to a focused, well-crafted landing page with a sturdy format and sound material.
First, why do we need a landing page?
Why would you make a page specifically for people to fill out a form? Why not use your homepage or about page instead? These are excellent questions.
In a nutshell, the answer is: By removing navigation, competing links, and different options from a landing page, you may grab your visitor’s entire focus. And having your visitor’s full attention allows you to direct them to where you want them to go, which is your lead form. To summarize, landing pages are designed to convert visitors into customers.
Now that you understand how important they are, let’s take a look at some best ways to ensure your sites are conversion-optimized.
Here is how to get more leads from your landing page:
Craft a benefit focused headline: At least seven individuals will bounce off your landing page for every ten people that view it. To keep that number low, visitors must know (and comprehend) what’s in it for them as soon as they walk through the door. Your headline is the first thing every visitor sees; thus, it should clearly and crisply describe the value of your landing page and offer.
Choose an image that illustrates the offer: Yes, you must include an image, and it must represent your target audience. The goal of your image is to evoke a sensation in your visitor. Thus it should depict how they will feel once they get your offer. You should always split test your selections because some images may work better than others.
Write a compelling copy: Don’t waste all that effort developing the perfect headline and selecting the perfect image only to have your call-to-action fall flat when it comes to the words that will sell it. Your material should be concise and clear, and it should direct your visitor to the action you want them to take. Using “you” and “your” in your copy will make it compelling and make visitors feel engaged.
Include the lead from above the fold: If your prospect wants to convert straight away, your lead form needs to be easily accessible – you don’t want them scouring your landing page for your offer. The term “above the fold” simply indicates that visitors don’t have to scroll to see the form; it’s visible as soon as they land on the page. This could be a form or a form’s anchor link. Even better, make your form scroll as the user scrolls down the page.
Add a clear and standout call-to-action: The call-to-action (CTA) is one of many aspects that stimulate conversion on your landing page, and it’s perhaps the most crucial. The CTA button should stand out from the rest of the page, so use a color that contrasts with it. Use an action verb that states out what you want visitors to do, such as “submit,” “download,” or “get it now,” to make it obvious what you want them to accomplish.
Give away a relevant offer: Consider your landing page to be a step on the path to your ultimate offer – your product or service. The product you supply in exchange for your lead’s personal information is your offer. It should not only entice your visitor to enter their contact information, but it should also be relevant to your company. Assume you’re in the business of selling horseshoes. Because you’re going to ask that lead to buy your horseshoes, your offer could be something like “10 Simple Ways to Size Your Horse’s Hooves.” You wouldn’t entice them with an organic farming offer because that would lead them down a whole other route.
Only ask for what you need: You want to learn everything you can about your lead, but how much you ask for depends on numerous aspects, including how well you know them, where they are in their buyer’s journey, and how much they trust you. To build a low barrier to entry, ask for as little information as possible in your lead form. A fresh lead can be nurtured with just a name and an email address.
Remove all navigation: Your landing page has a single and sole purpose: to convert visitors into leads. Any competing links, including internal links to other pages on your website, will take attention away from that purpose. Removing other links from your website would draw all visitors’ attention to your call to action.
Make your page responsive: To support every browsing experience: your landing pages need to be responsive, just like every other page on your website. On mobile devices, the last thing you want is for your form to disappear. Give your visitors every chance to convert, regardless of how they’re seeing your page. You can do this with the help of tools.
Optimize for search: Of course, you will drive visitors to your landing page through bulk email posts, social media posts, and other marketing methods, but your page must also be optimized for paid campaigns and organic search using specific keywords. When someone searches for your keywords, they should find your landing page. Similarly, when you use paid advertising to target keywords, these words must exist on your landing page.
Remember to use thank you page: Once a lead has finished your form, you should direct them to a thank you page.
You could simply display a thank you message on the same page or skip the thank you entirely, but there are several reasons why this isn’t the ideal solution.
The goal of a thank you page is threefold:
• It fulfills your pledge to make the offer (usually in the form of an instant download)
• It lets you pique your new lead’s curiosity with extra relevant material.
• It also allows you to express gratitude for their engagement, which can help you convert them into a customer down the road.
Grow better with landing pages
Landing pages will generate the majority of your new leads, so pay attention to them. There’s no reason why you can’t have a landing page that converts effectively with the numerous adjustments, additions, and variations available.
You’ll be on your way to a high-performing landing page if you follow the best practices we outlined above… and if you need any further help, we’re always here to help. Visit our official website to learn more about how we can assist you in making your landing pages more effective.